WW Food & Beverage Group Officially Launches
Trace Hildebrand and Tanner Seufer form WW Food & Beverage, unifying Whitewater Rooftop Social and Whitewater Bar & Grill under one parent brand. Two restaurants. One vision.
Today we are formalizing what guests have known for years: Whitewater Rooftop Social and Whitewater Bar & Grill operate as one team, one kitchen culture, and one set of standards. WW Food & Beverage is the parent brand that ties it together.
Trace Hildebrand and Tanner Seufer co-own both restaurants. The two grew up working in this kitchen, ran it side-by-side for over a decade, and bought it from the previous ownership in early 2025. The new umbrella brand makes it easier for guests, vendors, and the team to recognize what is already true.
Two restaurants, one philosophy
Whitewater Bar & Grill is the river-runner roadhouse, open seasonally on US-50 between Cañon City and the Royal Gorge. Whitewater Rooftop Social is the year-round downtown sister property — same crew, elevated menu, mountain views from the patio.
Same food sourcing, same hiring standards, same 1% for Trails commitment. Different addresses, different vibes, same family.
What stays the same
Everything guests love. The portions, the prices, the daily named specials at Rooftop Social, the seasonal opening day at the Bar & Grill, the Sunday Funday, the burgers, the green chile. Nothing changes on the plate or in the dining room.
What does change: clearer wayfinding for new guests, a single source of truth for catering and private events, and a shared engineering platform behind the scenes that lets us iterate faster on both menus.