Brand
Brand Guidelines
Colors, typography, and brand assets for WW Food & Beverage and its restaurants.
Parent Brand
Champagne Gold
#C9A961
Primary brand accent
Rich Burgundy
#7B2D3A
Secondary accent
Deep Dark
#0a0a14
Background
Card Dark
#12121a
Card backgrounds
Sub-Brands
Whitewater Rooftop Social
RT Gold
#D4A853
RT Dark
#0a0a14
Whitewater Bar & Grill
WWBG Orange
#E85D2B
WWBG Gold
#D4A03E
WWBG Dark
#1A1A1A
Typography
Headlines
Playfair Display
Serif typeface for headlines and display text. Elegant, editorial feel.
Body
Inter
Sans-serif typeface for body text, UI, and navigation. Clean and readable.
Logo Options
Three logo variants — pick your favorite.
